Smartphones dominate Kenya's mobile phone sales

One in two mobile devices sold in Kenya today is a smartphone indicating that the country’s mobile phone industry is moving further away from feature phones and more towards feature-packed smart devices.

According to a new study by e-commerce company, Jumia, of the 3.1 million devices sold in Kenya this year, 1.8 million were smartphones, representing 58 per cent of the units sold. “This represents a substantial year-on-year growth of 112 per cent compared to 3.6 per cent increase recorded in the feature phone category,” stated Jumia Kenya MD, Ms Parinaz Firozi.