Longhorn Publishers has bought Delah Publisher Tanzania in a bid to grow its Tanzanian market share. Unveiling the deal last week, Longhorn said it had signed a contract giving it intellectual property rights over 21 titles in Mathematics, Science and Vocational Kkills of Delah Tanzania.
Delah currently provides books for the English-medium primary schools in Tanzania. The shelf value of the author-publisher deal is estimated at Sh30 million though the considerations paid to Delah publications remain confidential. According to Longhorn, the acquisition was commensurate with the great value and the anticipated returns.