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As political experts assess Republican Mitt Romney's failed US presidential bid, an analysis of how his campaign and President Barack Obama's winning team used cable TV to target ads at specific groups of voters may offer some valuable tips for the future.
During the final weeks before the November 6 election, with polls showing a tight race, Obama's campaign exploited cable TV's diverse lineup to target women on channels such as Food Network and Lifetime and men on networks such as ESPN.
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