Insurance firm targets low income earners

NAIROBI, KENYA: Kenindia Insurance is tapping into counties to grow its market share. The insurer says it is launching products for low-income earners in its bid to gain larger market share and help more Kenyans access affordable insurance services.

The company has embarked on a plan to open branches in all the 47 counties beginning with Machakos, Meru and Nakuru counties. Speaking during an event to award its agents and brokers over the weekend, the firm’s Managing Director Vinod Bharatan said they will target farmers, laborers, small traders, market vendors, fishermen, rural men and women engaged in marginal livelihood occupations.