Kenya hosts celebrities in bid to tap tourism potential

The African American team of travel advisors and influencers including American actor Gbenga Akinnagbe at a reception. They experienced culture and heritage during their visit to Kenya. [Courtesy KTB]

Kenya is looking to tap into the growing pool of African American travellers seeking authentic African experiences.

According to Kenya Tourism Board acting chief executive officer John Chirchir, the country will package her culture, heritage, and conservation offerings to attract the large market segment of Americans with African roots.