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Want to win in the next polls? Try these campaign strategies

Balot box for Senatorial contestants at Iten Primary School polling station in Keiyo North, Elgeyo Marakwet County on January 5, 2023. [Christopher Kipsang, Standard]

In the 2027 general elections campaign, artificial intelligence (AI) will equalise all politicians for the first time in history, and only messaging will set them apart. As such, only those who will hire the best communication strategists will have an advantage.

Let us delve into the boundless role that messaging will play during the 2027 general elections. The campaigns will be extremely different from those of 2022 when AI literacy was low.

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