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Tanzanian direct tea sales set to rival Mombasa auction

Tea farmers pluck tea at their family farm in Kavurokori Village, Manyatta Constituency in Embu County on November 9, 2023. [Murithi Mugo, Standard]

Tanzania has introduced its inaugural online Tea Auction, which has opened up opportunities for regional farmers to access global tea markets.

The development poses a significant challenge to the Mombasa Tea Auction, as Tanzania emerges as a formidable competitor in the industry, analysts told The Standard yesterday.

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