The ongoing cost of living crisis in the country is affecting the way Kenyans partake in their beloved Kenyan staple that has long been considered to be immune to recession - beer.
This has emerged as East African Breweries Ltd (EABL) revealed Thursday its net profit dropped by Sh3.2 billion in the full year to June on the back of higher taxes and input costs, and as price-sensitive and broke consumers shunned the frothy drink.