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The Standard Group Plc is a
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Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The poultry sector has been growing for the last 10 years thanks to the growth of the urban population and a middle class with disposable income and an increase in demand for cheap animal protein.
Despite this rapid growth, our poultry industry still cannot compete with other big producers in South Africa, Egypt, Morrocco, Nigeria, and Zambia not to mention global players in US, Asia, and Europe. Why? Ours is still a large backyard-keeping system.
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