The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Online sales make up only two per cent of total retail sales in Kenya. [iStockphoto]
It may have been the Covid-19 pandemic that catapulted the adoption of technology in many lines of business including the retail sector, particularly supermarkets.
While other businesses were already on this technological path, restriction of movement and imposition of curfew forced retailers to find a way of keeping their heads above water.
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