Marketers seek to deepen sector's capacity as the society turns 60

South Africa’s Vusi Thembekwayo speakS during the MSK Marketers Summit 2022 in Mombasa. [Kelvin Karani, Standard]

The Marketing Society Kenya (MSK) this week organised its first symposium aimed at building the capacity of marketers and streamlining operations in the sector, which has largely been unregulated.

According to MSK, the national umbrella body for marketers, the symposium served as a celebration of the society’s 60 years of existence as well as building the capacity of industry players to ensure effectiveness in service delivery.