How to tap into lucrative avocado business

Almost everybody wants a slice of the lucrative avocado market. The numbers show that Hass avocado has a huge international market. According to Horticultural Crops Directorate (HCD) revenue from the avocado export was Sh14.5 billion in 2020 and in 2021, it stood at Sh14.4 billion.

There is more interesting bit. According to Oxfam, the lifespan of an avocado tree is about 50 years while that of an average Kenyan according to World Bank is about 66 years, meaning a tree can benefit one for the better part of their life. Farmers from Murang’a — the largest producer of the crop — to other counties are being encouraged to grow the crop to tap into the global market. And so everybody wants a slice. But what does it take to venture into the avocado export business?