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New marketing strategy for Kenyan coast excites players

Part of Kenyan Coast beaches (PHOTO: File)

A new strategy by the Kenya Tourism Board (KTB) to brand the Kenyan coast and market its different zones has been welcomed by players in the industry.

According to the Kenya Association of Hotelkeepers and Caterers (KAHC), KTBs decision will go along way in helping to identify specific brands.

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