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The Standard e-Paper
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Our sports personalities should take cue from economic experts on the financial losses that stand on their way this season. The coronavirus pandemic is not a short term social disruption since it might take months before normalcy resumes. It has been the norm for world beating athletes, star footballers, rugby bigwigs, professional golfers and cricketers and others to over spend after winning millions.
Athletes, for instance, stand to lose almost Sh5 billion in appearance fees, prize money and other endorsements — outside contracts with sportswear firms – this season. They will not race in well-heeled marathons and races. This is the 14 leg Diamond League series, World Athletics Continental Tour, the Olympic Games and several marathons.
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