How Cambridge Analytica made Uhuru Mr President

President Uhuru Kenyatta after inspecting a guard of honour during recruit's pass out parade at Recruit Training School in Eldoret. [Peter Ochieng, Standard]

On August 1, 2016 Alexander Nix, the CEO of the SCL group sent out a letter to his 70 members of staff. The year had so far brought some tremendous growth to its subsidiary, Cambridge Analytica.

The tone of the communication from the CEO’s office on the top floor of the building at New Oxford Street, an upmarket address in London, was triumphant. And it promised more victories in coming months, not just for those who worked under him, but for another team thousands of kilometres away in Nairobi.