Unemployed bettors likely to seek alternative channels, survey shows

Bettors follow the outcomes of games at a betting shop in City Market, Nairobi in 2017. [File, Standard]

The Kenyan media industry is staring at a Sh14 billion loss in advertising revenue, a new report has revealed.

The joint report survey by Ipsos and GeoPoll says the slump, representing 10 per cent of the media’s advertisement earnings, will be occasioned by the suspension of betting firms in the country.