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Trump urges 'rebrand' of 737 MAX, Boeing has other ideas

US President Donald Trump.

US President Donald Trump on Monday urged Boeing Co to “rebrand” its 737 MAX jetliner following two fatal crashes, but the planemaker said it was focused on fixing the problem and brainstorming over next steps to win back public trust.

Airline officials said they have held lengthy meetings with Boeing over the past weeks about how to regain the public’s support once the grounded planes are returned to service.

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