×
The Standard e-Paper
Home To Bold Columnists
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Savvy, price-sensitive shoppers often scour different retail outlets to get the best-price deal before deciding where to do their shopping. To keep up with the trend, some manufacturers have employed sophisticated channel-pricing policies to control downstream prices.
Manufacturers of maize flour, soft drinks and alcoholic beverages often set Recommended Retail Price (RRP) policies for retailers to follow.
Subscribe to our newsletter and stay updated on the latest developments and special offers!
join