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Electronic firm LG eyes bigger market share

LG Electronics - General Manager Marketing Moses Marji

NAIROBI, KENYA: LG recently launched its signature OLED (organic light-emitting diode) TV in a bid to gain an upper hand in the premium segment. LG Electronics General Manager Marketing Moses Marji talked to Financial Standard about the firm eyeing the bigger Kenyan market.

What are some of the trends and preferences affecting the consumer technology industry?

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