×
App Icon
The Standard e-Paper
Fearless, Trusted News
★★★★ - on Play Store
Download App

DP William Ruto sees Kenya’s tourism potential in marketing

Cabinet Secretary Najib Balala presents rose flowers to tourists disembarking frMs Seven Seas Voyager, that arrived at the Port of Mombasa on Saturday. [PHOTO: MAARUFU MOHAMED/STANDARD]

NAIROBI, KENYA; Deputy President William Ruto has asked the tourism sector to review its marketing strategy as part of the efforts to attract more tourists into the country.

He said there was need to make a decisive and strategic change in direction to ensure that the country’s tourism unlocks its maximum potential.

Get Full Access for Ksh299/Week.
Bold Reporting Takes Time, Courage and Investment. Stand With Us.
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in