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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
The East African Breweries Limited has embarked on a campaign to widen the market for its Senator Keg beer brand in readiness for opening of the Sh15 billion brewery under construction in Kisumu.
The Standard has established that the beer maker has hired a public relations and marketing firm to help in recruitment of more distributors and retailers in the Nyanza region.
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