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The Standard e-Paper
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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Business tactics have evolved over the years, with purchasing power now influenced by how attached the consumer is to a product.
As a result, major corporations have gone the ‘emotions’ way, which means you’re seeing more adverts that speak directly to you.
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