×
App Icon
The Standard e-Paper
Join Thousands of Readers
★★★★ - on Play Store
Download Now

Uproar over Uhuru campaign agency's election tricks

Alexander Nix, CEO of Cambridge Analytica arrives at the offices of Cambridge Analytica in central London, Britain, March 20, 2018. [Photo: Reuters]

A British election consultancy firm preyed on Kenyans' fear of ethnic violence and joblessness to help President Uhuru Kenyatta win the August 2017 poll.

According to a video secretly recorded and broadcast by Britain’s Channel 4 News on Monday, Cambridge Analytica (CA), a data analytics firm, deployed psychological manipulation to influence voters in both the 2013 and 2017 presidential elections.

Get Full Access for Ksh299/Week
Unlock the Full Story — Join Thousands of Informed Kenyans Today
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in