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It is not so often that we read pleasant news from the Kenyan football circles. This time, however, Kenyan Premier League’s (KPL) partnership with the Spanish top division, LaLiga has ensured the local league is available on Free-To-Air TV stations.
Putting the Kenyan top league matches on local TV stations will ensure it reaches a wider audience, which, if managed well, will in turn generate revenue for clubs through advertising.
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