Here’s how the launch of new pampers premium care brand went down

Beth Nyaga DTC Manager Pampers (center) and Jane Ngugi, Associate Brand Manager (right) demonstrates the new channel technology on the new pampers premium to Divinar Nyangarisa during its launch at Pride Inn Hotel Nairobi.

A select number of lucky mothers were the first lot to experience the new pampers premium diaper brand launched   on 9^th December 2017 at Pride Inn Hotel, Rhapta road.

A first in Africa, the launch marked the first of many new beginnings for the pampers brand.The brand is set to be the benchmark of the premium care category and is geared towards setting the market standards by providing an even better experience for both mother and baby.