Indomie spearheads dietary change in kenya

Indomie sponsored regional music festival at Nanyuki High School in July 2016. (Photo: Courtesy)

For Cindy, Abbie, Marcus, and any other campus student you think of, the ultimate food for them is the readily available, delicious and affordable Indomie instant noodles. Selling at only Sh30 in the tuck shop next to the hostel and with minimum effort required to prepare a meal, Indomie instant noodles is enough to keep them going for months.

The story is the same in households where young children are crying out to their mothers, ‘I want Indomie!’ For them, the slogan ‘Yum yum’ is synonymous with Indomie noodles. Had it been their choice, they would eat it any time-day and night. For young mothers, this is the easiest healthy snack for their children.