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The Standard e-Paper
Smart Minds Choose Us
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Marshall McLuhan is the person credited with introducing the notion of the global village. The Canadian scholar is recognised as the father of media studies as we know them today. In 1962 he wrote about a seamless futuristic global community.
Modern communication technology was in the labour ward. McLuhan looked into the seeds of time. He saw great wonders in this global village. He predicted the coming of the Internet, as we know it today, and its benefits. Earlier, George Orwell had in 1948 predicted the coming of closed circuit television, after the fashion of the telescreen in the surrealistic novel 1984. These great minds suggested that the complexity and speed of communications would create a universal human awareness. Something happening in one corner of the world would reach the rest of the world instantly. And are we not there today?
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