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NAIROBI, KENYA: Obi Mobiles, the new smartphone brand co-founded by veteran marketer and former Apple CEO John Sculley, is preparing an ambitious launch in Kenya and other countries in East Africa, and has signed on DESPEC, the leading IT distributor as its exclusive channel partner in the region.
The firm is set to roll out a superior line-up of Obi devices suited to consumers in the region in Q1 2015, with an aim to capture 5 per cent market share by the end of this year.
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