African cities are becoming congested with traffic, but when will their roads be blocked by African-built cars? In Ethiopia they are trying, with a range of models named after Ethiopian rivers. The Holland Car brand is the result of a project headed by Tadesse Tessema, who started as an import-export dealer before trying his hand at car manufacture.
Holland Car is backed by a Dutch investor and the cars are designed in China, which supplies the parts. At present the company is producing six cars a day, but aims to increase output and move closer to a product designed and made in Africa.