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Sepp Blatter's arrival at football's world governing body FIFA coincided with the partnership with Coca-Cola but now the Atlanta-based soft drinks' giants are playing a significent role in the Swiss magnate's downfall.
Other top FIFA sponsors such as McDonald's, Visa and Budweiser have also called for the controversial 79-year-old to step down immediately from his post as president of the scandal-tainted body and Coca-Cola's initiative now heaps the pressure on Blatter.
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