The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Naomi Monobolou, senior budget officer at the African Development Bank. [File, Standard]
When you reach out to someone - a customer or a business partner - you want to open them up to you. This makes them more porous and receptive to your ideas.
And when you want to make your customers more porous to your business offering, the question is, how do you do it?
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