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Airtel Kenya has announced the launch of two new innovative digital products. The Airtel Jam Sessions, a music show, and Airtel Future Shapers, a written feature on innovative young Kenyans, in a move aimed at providing great local multimedia content online for consumers as well as in support of people doing great work in the arts, culture and technology.
Speaking during the launch in Nairobi, Airtel Kenya CEO Adil El Youssefi noted that the company is passionate about content marketing that enables it to attract and retain customers by consistently creating relevant and valuable content with the intention of changing or enhancing consumer behaviour.
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