Safaricom in M-Pesa fuel rewards scheme

Safaricom has announced an instant rewards system to incentivise customers who pay for fuel using Lipa Na M-PESA. With more than 134,000 motorists having already received free talk time on the Safaricom network for every purchase of fuel worth Sh500 or more, the incentive plan aims to grow the use of M-PESA as a payment channel.

Participants are eligible for free talk time if they purchase fuel from outlets operated by Total Kenya, Vivo Kenya (Shell), Oil Libya, Kenol Kobil, Gulf Energy, Gulf Energy, Pima Gas Dealers, Hashi, Galana Oil (Delta Stations), National Oil, Engen among others. Speaking during the handover ceremony for the winners of the first round of its “Lipa Na M-PESA Shinda A Home” subscriber competition,