From campus closet to a million shillings

You have probably had one of those wishful dreams about starting a business, making millions and living happily ever after. In most cases, these dreams are just that, dreams. But not so for everyone.

Serah Effie Njoki runs Closet49, an online mitumba store. Her business was featured on CNN’s African Start-Up programme, where she called it a million-shilling dream.
Njoki started her business while still at campus at the University of Nairobi’s Kabete Campus, where she was pursuing a Bachelor’s degree in Commerce. She has always been a sharp dresser and this was not lost on those with whom she crossed paths in campus.