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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
1. Associate the memory with the environment: So if, for example, a joke is learned in the presence of a particular smell, that same aroma may cue the memory for that joke.
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