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Competition heats up as French retail giant enters Kenya

Carrefour General Manager Jean Yves Genies with Country Manager Franck Moreau during the opening of their Karen branch yesterday. [PHOTO: COURTESY]

The scramble for Kenya’s middle-class is set to intensify with the entry of French retail giant Carrefour.

Carrefour, the world’s second-largest retailer, began operations yesterday at the newly built Hub shopping mall in the Karen suburb. The opening of the retail chain comes fast on the heels of the launch of two other foreign retail stores. Last year, South Africa’s Game Stores of Massmart, a subsidiary of Walmart, opened a branch at Garden City Mall along Thika Road.

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