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Eveready East Africa said its diversification strategy has started paying off with new products contributing Sh120 million in revenues last year. The amount represents 10 per cent of the Sh1.2 billion turnover realised in 2015.
The company has launched four products over the past four years including Turbo automotive batteries, Eveready incandescent and energy saving bulbs, Clorox bleach and recently started distributing writing instruments under the Piano brand. Speaking at the 49th AGM held last week in Nakuru, the Eveready East Africa Managing Director Jackson Mutua said the company will launch two more products this year as part of its five-year diversification strategy, which was launched in 2014.
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