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The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
By Fredrick Obura
A company’s success can be derived from working marketing strategies. Depending on the nature of the business, creating awareness presents a number of challenges.
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