KPL and Spanish La Liga strike deal

[PHOTO: COURTESY]

It was good news for Kenyan football after the top tier league announced its partnership with Spanish top league, La Liga.

Under the agreement, KPL will tap into the expertise of La Liga in a move that will not only help increase revenue, but also market the local league to a global audience.

Furthermore, Kenyan teams will also visit Spain for play build-up matches during the off-season.

Visiting La Liga President Javier Tabas and Kenyan Premier League chairman Ambrose Rachier unveiled the three-year deal yesterday.

Tabas said La Liga’s representative will be stationed in Kenya to help with the implementation of the agreement.

“We want to help Kenya change the way they manage the league. Such a change will help them increase revenues.

Our revenues doubled when we changed how we do things,” he said.

He said the partnership will also help television rights revenue when a new broadcaster is identified.

“We have great experience on how to increase marketing revenues for both the league and clubs and will share this so that it can benefit the KPL.”

The KPL chairman Ambrose Rachier said the partnership has come at the right time and they are keen to learn from the best.

“There is a lot for us to benefit from this partnership as La Liga is the best league in the world,” said the Gor Mahia chairman.

The local league has also built other partnerships with the English Premier League (EPL), PSL and Bundesliga.

SportPesa Chief Executive Ronald Karauri said the deal will help expose the KPL to a global audience.

He regretted that SuperSport had pulled out as broadcast sponsors, but expressed confidence that a new broadcaster will come on board soon.

Next Story
LATEST STORIES
Big show in city on Sunday

Nairobi City comes alive when the 15th Standard Chartered Marathon gets underway on Sunday morning.

IAAF fetes world's best tonight

The attention of the athletics world will shift to Monaco tonight as the Mediterranean Principality prepares to host the IAAF Athletics Awards 2017.

Queries on how ‘Tusker’ went flat

Having won a double last season, former Kenyan Premier League (KPL) champions were expected to do even better this year.

Is heading the ball harmful?

An English study into whether heading a football can cause brain trauma will begin in January, investigating an issue that has been widely debated since the activity was blamed for contributing to a former star striker’s dementia.

Former Manchester City striker Robinho 'sentenced to nine years in prison for alleged sexual assault'

Former Real Madrid and Manchester City star Robinho has reportedly been sentenced to nine years in prison for alleged sexual assault.

Arsenal team vs Cologne revealed ahead of Europa League clash

Arsenal team vs Cologne revealed ahead of Europa League clash in Germany

More Stories
Queries on how ‘Tusker’ went flat

Having won a double last season, former Kenyan Premier League (KPL) champions were expected to do even better this year.

Is heading the ball harmful?

An English study into whether heading a football can cause brain trauma will begin in January, investigating an issue that has been widely debated since the activity was blamed for contributing to a former star striker’s dementia.

Former Manchester City striker Robinho 'sentenced to nine years in prison for alleged sexual assault'

Former Real Madrid and Manchester City star Robinho has reportedly been sentenced to nine years in prison for alleged sexual assault.

Arsenal team vs Cologne revealed ahead of Europa League clash

Arsenal team vs Cologne revealed ahead of Europa League clash in Germany

Football's worst behaved fans revealed

Football's worst behaved fans revealed

Arsenal star Mesut Ozil wants to join Barcelona

Arsenal playmaker Mesut Ozil wants to join Barcelona in January.

Injured Gor Mahia player receives an award at home

Gor Mahia club management and the coaching staff teamed up to visit their injured defender Karim Nizigiyimana at his home where they presented him with Sportpesa Premier League Champions medal and SPL trophy that they lifted on November 18, Saturday in Kisumu.

Sevilla Coach diagnosed with cancer

Spanish football rallied round Sevilla's Argentine coach Eduardo Berizzo on Wednesday after the club confirmed he has been diagnosed with prostate cancer a day after his side staged a dramatic Champions League comeback against Liverpool.

Weakened Ulinzi to misfire again?

Ulinzi Stars, who have previously won the Kenyan Premier League (KPL) four times, had one of the worst performances in the just concluded season, raising concern among fans

Ronaldo lands new record

Cristiano Ronaldo has been named in Uefa’s Team of the Year nominees for a record 14th time as part of an 11-strong contingent from Real Madrid, in a list that also includes fellow usual suspects Lionel Messi and Neymar.