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The Standard e-Paper
Kenya's Bold Newspaper
The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
A tech startup has ventured into SMS marketing, a field many argued was dead with the influx of alternative messaging channels and apps.
The firm, VasPro, says it has learnt from the successes of email marketing and will focus on the interaction between businesses and consumers around mobile commerce.
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