HSBC SVNS 2: Kenyan rugby's commercial strength rises as businesses tap into international crowds

Kenyan fans in full spirits during inaugural leg of the 2026 HSBC SVNS Division Two at Nyayo National Stadium [Kenya Rugby, Facebook]

While action unfolded on the pitch during the opening leg of the 2026 HSBC SVNS Division Two at Nyayo National Stadium, much of the activity beyond the touchline reflected the growing commercial appeal of rugby in Kenya.

The two-day tournament not only attracted six men’s teams, Shujaa, Canada, Germany, USA, Belgium and Uruguay, and six women’s sides, including Kenya Lionesses, Argentina, Spain, South Africa, China and Brazil, but also provided a platform for businesses seeking visibility among a diverse and engaged audience.