Motor dealer Simba set to rev up hotel industry

Nazir Khamisa, Head of Hospitality, Simba Corporation.

Simba Corporation has aggressively pursued a strategy to enter the hospitality market. Why get into the sector in light of recent dwindling tourism returns?

Kenyans have known the group through its vehicle dealership segment. But for any business to survive, it must grow its revenue base. Simba Corporation considered other diversification routes before settling on hospitality. The business owners have excelled in the motor vehicle industry and want to replicate this success in the hospitality industry.