Profit power of feelings: Why Bindra's "The X in CX" is a must read

Where you have a real choice, what makes you stick with one product or another? Would you be surprised to learn that most of the time, we make these choices based on our feelings, rather than cold, rational reasons like price? Sunny Bindra, our doyen of business writing and CEO whisperer, regularly turns real-life encounters into sharp business insights. In his latest book, 'The X in CX', he expounded on this and other insights. CX is short for Customer Experience, and this book breaks it down in an easy and gem-packed package that is a must-read for any corporate leader working today.