×
App Icon
The Standard e-Paper
Informed Minds Prefer The Standard
★★★★ - on Play Store
Download Now

They sold their likeness to AI platforms and regretted it

A robot performs traditional "fist and palm" salute at the 5th China International Consumer Products Expo (CICPE) in Haikou, south China's Hainan Province, April 14, 2025.[AFP]

South Korean actor Simon Lee was stunned when he saw his likeness -- at times as a gynaecologist or a surgeon -- being used to promote questionable health cures on TikTok and Instagram.

He is one of scores of people who have licensed their image to AI marketing companies, and then ended up with the unpleasant surprise of seeing themselves feature in deepfakes, dubious adverts or even political propaganda.

Get Full Access for Ksh299/Week
Unlock the Full Story — Join Thousands of Informed Kenyans Today
  • Unlimited access to all premium content
  • Uninterrupted ad-free browsing experience
  • Mobile-optimized reading experience
  • Weekly Newsletters
  • MPesa, Airtel Money and Cards accepted
Already a subscriber? Log in