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Kenya turns to personalities to boost tourism fortunes

Tourism and Wildlife CS Najib Balala with British Super Model Naomi Campbell (PHOTO: Twitter)

The government is turning to personalities to change the fortunes of the tourism industry hit hard by the effects of the Covid-19 pandemic.

The tourism industry, which was targeting to generate Sh189 billion in 2020/21 Sh22 billion more than what they collected in 2019, is among the worst-hit sector by the pandemic, losing Sh80 billion between February and June 2020.

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