The Standard Group Plc is a
multi-media organization with investments in media platforms spanning newspaper
print operations, television, radio broadcasting, digital and online services. The
Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
MultiChoice says the closure of Showmax is part of a wider effort to optimise investments in a rapidly changing industry. [Courtesy]
MultiChoice has announced it will discontinue its flagship streaming service, Showmax, following a comprehensive review of its digital operations.
The move comes as a shock to many. The streaming service had positioned itself for a global entertainment and sports content takeover. Two years ago, Showmax underwent a massive relaunch, driven by a strategic partnership with international media giants Comcast’s NBCUniversal and Sky.
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