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The Standard Group Plc is a
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Standard Group is recognized as a leading multi-media house in Kenya with a key
influence in matters of national and international interest.
Consumer buying behaviour has changed significantly in recent months and retailers have had to adapt to this change in order to meet the demands of consumers and keep them safe in a challenging environment where the risk of exposure to the coronavirus lurks at every corner.
Raphael Wangutusi takes a look at how retailers have adapted and inevitably changed the shopping experience.
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