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KTB seeks to increase tourist numbers to 3 million

Tourists disembark from a FlyDubai aircraft that landed at the Moi International Airport in Mombasa from Dubai on January 17, 2023. [Robert Menza, Standard]

The Kenya Tourism Board (KTB) is pursuing initiatives to increase the number of international tourist arrivals into the country from 1.9 to 3 million by the end of the year.

The Board is working with various stakeholders including hoteliers and eco-tourism operators to sell tourist destination sites in the country.

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