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Kenya’s export trade goes digital

Avocados from Avoveg Limited, a company that deals with processing and export of horticultural produce. [David Njaaga, Standard]

Kenya has broken ground in online export promotion after it secured more than Sh200 million worth of orders in its first virtual trade fair recently held in Italy.

Championed by the Kenya Export Promotion and Branding Agency (KEPROBA), it is expected that virtual trading will become a lucrative avenue for the country’s fledgling exports sector.

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