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Kenyan hip-hop heavyweight Bmixx has kicked off 2025 with a fiery new single and music video, This Is It-a track he describes as a "rallying call" for self-belief and relentless hustle.
Initially drafted in 2021 as a stage anthem, the song blends high-energy lyricism inspired by Eminem and NF with Swahili-English fluency, marking his evolution as a wordsmith.
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